OUR MISSION: We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

OUR PRODUCTS & SERVICES: Since 1903, Harley-Davidson has produced the most enduring and recognizable motorcycles in the world. No other motorcycle has the look, the sound and the feel of our two-wheeled pieces of art. The motorcycle defines Harley-Davidson, but a wide range of other products and services is available to increase the enjoyment of the experience or give newcomers a taste of our world.

THE FAMILY: From the moment a person is first drawn to Harley-Davidson, to their purchase and personalization of their motorcycle, and ultimately to the exhilaration of riding and sharing their dream with fellow riders, they are joining a large family.  

It’s a family that includes the people who design our products and build the motorcycles, those employees and suppliers who help make it all happen behind the scenes, and our dealers. We all understand that fulfilling the dreams of our customers is a tall order – one that we all strive to deliver on.

OUR VALUES: Tell the Truth. Be Fair. Keep Your Promises. Respect the Individual. Encourage Intellectual Curiosity. These are our values. They are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at every level of the Company.

EMPLOYEE INVOLVEMENT: One of the things that sets Harley-Davidson’s culture apart from other businesses is employee involvement. The participation of our employees in the business has been an essential component of our success. In fact, at Harley-Davidson, we consider our employees to be our greatest competitive advantage.

SHARING OUR SUCCESS:  At Harley-Davidson, we believe that being a leader in our industry includes a responsibility for bettering society. That’s why we support the needs of the communities in which we work and why we encourage our employees to get involved as volunteers.

OPERATIONS: Harley-Davidson, Inc. employs some 9,000 people worldwide. Corporate headquarters are in Milwaukee, Wis. The Company’s domestic production facilities are located in the Milwaukee area, East Troy and Tomahawk, Wis.; York, Pa.; and Kansas City, Mo. Other key business operations are located in Chicago, Ill.; Franklin, Wis.; Talladega, Ala.; Valley View, Ohio; Ann Arbor, Mich.; Carson City and Reno, Nev.; and Plano, Tex.